Lessons Made in Italy for foreign students

To chair the Italians and, on benches, aliens. The training "Made in Italy 'looks increasingly all foreign. In classrooms, as in business. Especially in the "national" style and design. And China and India are ahead in the ranking of the recipients of this transfer, followed by countries of 'Eastern Europe, including Russia. The Ermenegildo Zegna Group, for example, has created the Zegna School where they train future managers of stores with brand Zegna, present in over sixty countries worldwide.

Here it becomes perfect store manager and retail manager. For Benedetta Zegna, director of the school, "the aim is to transfer know-how of managing sales and service shops all foreign, with the methods we use in Italy. The duration of training? Three to six months. And Giovanni Stella, CEO of Ancient Pellettieri, talks about the success of the "know-how transfer" in different countries, from Romania to 'India to Brazil. "Foreigners - says - are educated with stages at our plants.

Then return to their countries, which will be followed again by our engineers. While Lumen, Italian Agency for International branding, is working on a new chain of hotels low cost for businessmen in Russia. Is goal? In the words of general manager Drew Smith, transferring know-how of Italian 'development with local, which will manage the chain, "a body of knowledge to learn, not to be copied. In the world of classical training, in collaboration with Altagamma 's Bocconi University organizes courses for master's degree in fashion design & management (Mafed) with a massive presence of students from' India and China. Ambitious also smoothed the way by Giugiaro transferring know-how and Italian style with local professionals in China. Aldo Cingolani, director general of Architecture Giugiaro, is building a Shenzhen megaprogetto called a Meditower. This is a real city of the future, wholly designed by Italian designers, able to accommodate 40 thousand people. "We Italians - says Cingolani - the local learn everything, even the know-how of communication: the creation of a brochure to marketing strategies. It will open shortly in Nanking a competition to build a city "all-Italian." For the same designer is important training run in cooperation between Italian schools and universities in China. The Italy-China Foundation promotes this relationship for many years. "We have set up programs and exchanges between students - says Alcide Luini, director of the foundation which is based in Milan -; work with the 'European Institute of Design and' University of Shanghai.

The courses last for an average of four years: two in Italy and two in China. Is at stake' s Asia also at the Centro Stile Jac Turin, where the Chinese study and acquire technical knowledge in 'automotive. "Their brains are always in motion, have much to learn our know-how of 'aesthetics," says Mauro Bacchini, owner of Hi-Tech Cargo, a company that has broken through the door of China over ten years ago. Today there are in the country with a team of two Italian architects who teach to make sofas and armchairs. And in the world of jewelry, the Damiani Group has opened a base in Los Angeles with a team of Italian designers and stylists some Americans, where he teaches at testing pairs of material to draw. Returning from companies as the traditional classrooms, l 'India sends the young designer to school in the style of Italian fashion capital, Milan, where Naba (Nuova Accademia di Belle Arti) organize courses for junior staff of the National Institute of Fashion Technology in New Delhi . The courses are aimed, in addition to design, including area of Fashion Marketing